Instict, a fast-growing UK-based AI-powered career readiness platform, is emerging as a key player in how young Africans prepare for today’s job market. Built to close the gap between education and employment, the platform is focused on helping job seekers gain clarity, confidence, and real results, starting with Nigeria.
Across the continent, millions of graduates enter the workforce each year with strong academic backgrounds but little guidance on how hiring actually works. CVs go unread. Interviews fall flat. Rejections arrive without feedback. Over time, many capable candidates begin to doubt themselves.
Instict was created to change that experience. The platform uses artificial intelligence to help users build stronger CVs, practise interviews, write effective cover letters, and understand exactly what employers are looking for. Instead of pushing users to apply endlessly, Instict focuses on improving how candidates present themselves and how well they prepare.
“We are solving a preparation problem, not a talent problem,” said Omolade Awokola, founder of Instict. “Many people are capable, but they are navigating a system they were never taught to understand.”
Hiring today is structured and data-driven. Applications are filtered by software. Interviews follow predictable patterns. Employers expect clear, confident answers that demonstrate fit. Instict helps job seekers understand these expectations and prepare with intention rather than guesswork.
What sets Instict apart is its approach to scale. Rather than relying on advertising, the company works with organisations that already support job seekers at scale. These include job boards, universities, EdTech platforms, training academies, and recruitment networks. Through these partnerships, Instict’s career readiness tools are offered directly to users within platforms they already trust.
Many of these organisations focus on job discovery or skills training, but preparation is often missing. Instict fills that gap by turning career readiness into a built-in layer that improves outcomes.
The partnership model is designed around results. Partners benefit when their users adopt the platform, succeed in interviews, and secure roles. These success stories strengthen partner brands, improve placement outcomes, and unlock profit-sharing opportunities tied directly to user adoption and impact. The more value users gain, the more partners benefit.
Instict is also built for a global job market. The platform compares a user’s profile against real job roles in international markets such as the UK, Canada, and the US. It shows candidates where they fall short, explains why it matters, and provides clear guidance on how to improve. This may include highlighting skills to develop, certifications to pursue, or areas to strengthen before applying again. For African professionals applying for remote or international roles, this level of clarity can be transformative.
While Instict is based in the UK, the company is intentionally shaping Africa’s job market, starting with Nigeria. Nigeria has one of the most competitive job markets on the continent, with a large population of young people seeking both local and global opportunities.
Affordability is a core part of this strategy. Instict supports Naira pricing to ensure cost does not become a barrier to preparation. Access to quality career tools, the company believes, should not depend on earning in foreign currency.
Early users of Instict report clearer feedback, stronger interview performance, and a better understanding of why previous applications failed. Instead of uncertainty, they gain direction. Instead of repeated rejection, they gain measurable progress.
Africa’s youth population is growing faster than any other region in the world. At the same time, hiring is becoming more competitive and more global. Platforms that help candidates prepare properly will play a critical role in shaping the future of work and Instict is positioning itself at the centre of that shift.
Instict is a UK-based AI career readiness platform helping job seekers prepare for modern hiring processes through intelligent CV tools, interview practice, and skills gap analysis. By combining global standards with local affordability, Instict aims to make career preparation accessible to millions across Africa.
More information about the platform and its approach to career readiness can be found at www.instict.ai.
As competition for jobs increases worldwide, preparation may be the most valuable advantage a candidate can have.